Home

I Reinvigorate Brands, Transform Businesses, and Build What’s Next.

I’m Kent Rademaker, a creative and strategic leader turning moments of change into opportunities for meaningful growth. From iconic brands to emerging ventures, I deliver measurable impact.

View Selected Work Let's Connect
Kent Rademaker - Creative and Strategic Leader

Great brands and great teams should never stand still.

Over nearly two decades, I've led omnichannel brand, creative, and growth initiatives across retail, CPG, wellness, media, and tech. I thrive at the intersection of transformation and growth, blending big-picture strategy with hands-on execution.

Core Competencies

Brand Transformation Creative & Brand Strategy Integrated Marketing Go-to-Market Leadership Omnichannel Growth Ecommerce & Content Consumer Insight Change Management Team Building & Mentorship

Selected Work

Transforming legacy brands and engineering dramatic commercial comebacks.

01

Scotts Miracle-Gro

$4B Portfolio • 33% Amazon Growth

Opportunity

Capitalize on shifting consumer behavior towards online purchasing in the home and garden sector, revitalizing a legacy brand for the digital age.

Strategy

Architect a comprehensive e-commerce ecosystem with a hyper-focus on Amazon marketplace dominance and streamlined digital fulfillment.

Impact

Successfully managed a $4B portfolio, achieving an unprecedented 33% year-over-year growth in Amazon sales and expanding digital market share.

02

Abercrombie & Fitch

5 Qtrs Growth • +25% Share Price

Opportunity

Shed outdated brand perceptions and reconnect with a diverse, modern, and value-driven youth demographic to reverse declining retail sales.

Strategy

Execute a radical brand repositioning, overhauling product lines, store experiences, and digital marketing to authentically target Gen Z and Millennials.

Impact

Engineered a massive commercial comeback, delivering 5 consecutive quarters of positive growth and driving a 25% surge in overall share price.

03

Highlights for Children

Record Sales • 250k+ New Subs

Opportunity

Bridge the gap between a nostalgic legacy print publication and the digital-first expectations of modern parents seeking educational content.

Strategy

Develop targeted digital subscription models, interactive app experiences, and social-first campaigns tailored specifically for Millennial families.

Impact

Generated record-breaking annual sales and successfully onboarded over 250,000 new Millennial parent subscribers to the digital ecosystem.

Building from Zero

My work isn't limited to transforming established brands. As an entrepreneur and operator, I build businesses from the ground up.

$500K+

Angel investment secured for a GenAI-powered retail tech platform.

25%+

Ready to build what's next?

Let's turn your moment of change into an opportunity for meaningful growth.

Contact Kent